Among the most used social networks today, Tik Tok is a great ally to promote, popularize and position a brand or business. However, the use of communication channels such as social networks is a business and digital marketing strategy that must be injected with sufficient strength and naturalness at all times, if we want to achieve the proposed objectives.
In this opportunity, we tell you what is the key to success in Tik Tok for brands.
Why is Tik Tok the right channel to promote a brand?
In case you are not aware and are wondering what is Tik Tok, we tell you that it is a social platform to create, edit and share videos between 15 and 60 seconds long. Its advantage is that music, stickers, filters, and even hashtags can be added to the videos. Generally, the most popular videos are those of a funny nature, characterized by their rapid virtualization and reaching a multitude of people in a short period of time.
This is precisely one of the main attractions of Tik Tok for brands, as they can use this social network to spread their messages more quickly and increase the reach of their videos. To date, Tik Tok has more than one billion downloads around the world, present in more than 150 countries, and availability in 75 languages.
Another reason to bet on this social network at a commercial level is that it allows us to work with influencers and diversify the ways of advertising. Those who get better results are B2C brands, whose type of Tik Tok user profile allows them to take advantage of multiple actions.
How can brands benefit from the benefits of Tik Tok?
TikTok is an easy-to-use social network, which also does not require large productions and gives us ample opportunities to have a heartfelt presence, which goes beyond videos.
For example, if we unleash all the creativity of our social media team, resulting in original and fun videos on this social network, we can provide popularity to our brand. One way to do this would be to create original audiovisuals showing a variety of products. It would also be convenient and feasible to create challenges, encouraging our target audience to share the video with the brand’s hashtag.
Another way to achieve popularity is the aforementioned work with influencers because millions of professionals and “celebrities” have huge audiences. So we just have to find out which of them harmonizes with what we want to transmit, and then implement a strategy that optimizes the results of the brand and, above all, conversions.
Now, with respect to advertising, that is, the creation of campaigns or publication of Tik Tok advertisements, Tik Tok has five forms:
BRAND TAKEOVER.
It allows us to appear as a brand on the home screen, every time a user logs into the app. This means that, at any time of the day or night, the content we display can be seen by millions of people. Takeover ads can be through still images, GIFs, and videos with embedded links to landing pages.
TOP VIEW
It consists of promoting the brand through videos in preferential formats through the platform, with the purpose of attracting 100% of the users’ attention when they login to the network.
IN-FEED VIDEO
In this way, our advertising will appear in the feed, as if it were part of an ordinary Tik Tok user. We may include links that redirect users to our products or services web page. Native In-Feed video ads must be between 9 and 15 seconds long with autoplay and music included. Visit their page if you need more information or have any questions on how to buy tiktok likes.
